After fifteen years working as a civil engineer for companies across the US, Anthony decided to start his own firm. He knew exactly what services he could offer and what markets he wanted to target. Together we discovered how.
Engineers are, well, engineers. They have unique personalities, specific discourse, and their services require the utmost precision. I began by asking Anthony about color schemes and he replied, “I like the color of my shirt.” One week later and we had decided on a name, developed an identity, and ordered business cards. They match his shirt perfectly.
